Why road safety matters

When it comes to company car drivers, driver safety is key. According to research, the crash and casualty rate of company car drivers is around 50% higher than for private motorists. Over 90% of all accidents are caused by driver error, such as poor anticipation, inappropriate reaction to a hazard, or violation of road traffic laws [ii]. There are many advantages to making drivers' health and safety a top priority. Safer driving (and fewer accidents) can help reduce costs related to insurance premiums, sick leave, damages and repairs. Directing company car drivers to respect speed limits and putting their phones away while driving is essential.

One of the ways your company can ensure better road safety is by reporting road safety incidents and using these insights to drive the number of fleet accidents down. That’s where LeasePlan can step in to help. The first step in our process is to assess our clients’ insurance fleet strategy and their specific challenges dealing with accidents and vehicle damages. We start by capturing their data or looking at their claims and accident data on My Fleet reporting, and by performing a thorough root-cause analysis while benchmarking our clients against their peers. Based on this, we can provide specific recommendations tailored to their situation.

An effective fleet safety strategy is a good way to ensure safer roads for all, and actively reducing the number of accidents is a crucial element of such a strategy. This can be achieved by implementing an accident prevention programme, which should include measures such as educating drivers about responsible and safety-conscious behaviour and making sure that the vehicles they drive are safe. The figure below shows how a prevention programme can help improve safety in your fleet step by step: